Audience Docs

Segments: How to Create and Use Audiences

Build reusable audience segments for campaigns, flows, and reporting with clear rules and better targeting.

Coroov segmentsaudience segmentationsegment rules

Overview

Segments are reusable audience groups built from your customer and event data. They power campaign targeting, automation eligibility, and reporting filters.

Reusable segments reduce targeting mistakes.

Shared segment definitions improve reporting consistency.

Dynamic segments support personalization at scale.

Common Actions

What teams usually do in this area

Create or duplicate a segment

Adjust rules and preview size changes

Use segments in campaigns

Use segments in flows

Retire unused segments

How to Create

Create a segment

Open Segments and choose a new segment with a clear name and purpose.

Define rules

Add profile, lifecycle, or behavior conditions that match the audience.

Preview and save

Review audience size and sample records before using the segment in a launch.

How to Connect

Connect sources

Ensure your customer and event sources are syncing so segment rules stay accurate.

Use in campaigns and flows

Select the segment as an audience source or eligibility rule.

Use in reporting

Apply the same segment in dashboards and reports for consistent comparisons.

Good Segment Practices

Use descriptive names that explain who is included and why.

Create reusable core segments before one-off variants.

Preview changes before saving updates to shared segments.

Common Segment Types

Lifecycle segments (new, active, at-risk).

Behavior segments (engaged, clicked, purchased).

Operational segments (suppression, exclusions, QA).

FAQ

Quick answers to common questions about segments.

What is the difference between a segment and a source?

A source is where data comes from. A segment is an audience built from that data using rules.

Can I reuse a segment?

Yes. Segments are meant to be reused across campaigns, flows, and reports.

Why does segment size change?

Dynamic segments update when source data or events change.

Should every campaign have a new segment?

No. Reuse core segments when possible and only create new ones when the targeting logic is truly different.

Related Docs

Continue with the next topics teams usually read together.

Audience

Sources: Connect Data to Coroov

Connect data sources so segments, campaigns, flows, and reports use fresh and reliable customer data.

Execution

Campaigns and Actions

Create campaigns, manage campaign actions, and connect audience, templates, and reporting for consistent launches.

Execution

Flows and Actions

Build automation flows and configure actions like delays, branches, and follow-ups for repeatable lifecycle journeys.