Customer Segmentation

Create audiences based on behavior, attributes, and lifecycle stage so every campaign reaches the right people. Segments update automatically as customer activity changes.

What You Get

Core capabilities included in customer segmentation.

Dynamic segmentation
Behavioral targeting
Personalization engine

Ideal For

Teams and use cases that benefit most from this solution.

Lifecycle and CRM marketers
Product-led growth teams
Businesses personalizing large contact databases

Expected Outcomes

Typical improvements teams target after rollout.

More relevant campaigns
Better engagement and conversion rates
Reduced manual list management

Capability Details

A deeper look at how customer segmentation supports day-to-day execution.

Dynamic audience rules

Define segments using customer attributes and engagement behavior, then keep them current with automatic refresh logic.

Behavioral targeting

Trigger outreach based on actions like opens, clicks, purchases, inactivity, or campaign interactions.

Personalized messaging inputs

Use segment-level and customer-level context to tailor messaging, offers, and follow-up paths.

Ready to Implement Customer Segmentation?

We can help you map rollout steps, migration priorities, and a plan that matches your team size and campaign volume.