Use Case
Lead Nurturing Campaigns
Build lead nurturing workflows that combine segmentation, timed follow-ups, and performance tracking to move prospects through the funnel.
Best for
Growth marketing and demand generation teams
Expected Outcomes
Typical improvements teams target with this workflow.
- Higher lead-to-opportunity conversion
- Cleaner marketing and sales handoff
- Better attribution for nurture performance
Common Pain Points
Problems this use case is designed to address.
- Low conversion from top-of-funnel leads
- Generic nurture streams with weak segmentation
- Limited visibility into campaign influence on pipeline
Example Workflows
Common flows teams run in Coroov for this use case.
- Segmented nurture streams by source and intent
- Scoring-based branching and follow-up
- Sales handoff triggers for high-intent leads
- Campaign performance reporting by segment